Pure Charity is an online fundraising solution for nonprofits and individuals.
Since the beginnings of our studio division, Pure Charity has been a consistent client bringing unique projects. Having completed more than 50 videos over three years, it was time for a fresh look at the general overview videos that share the features and benefits of their software. They were looking for an explainer video with more humanity. We combined footage from the nonprofits they serve with a shoot in their downtown Bentonville offices to share the story of Pure Charity.