John Brown University

Identity Design

John Brown University

Located in Siloam Springs, AR, John Brown University is recognized as one of the top private Christian universities in the nation.

Our goal in designing the JBU logo was to create a simple and contemporary mark that symbolically represents the core values of the university. The three-pointed shield and three dark quadrants represent JBU's threefold mission of educating the Head, Heart, and Hand. The cross in the center represents the university's motto of Christ Over All. The lighter blue quadrant depicts the top of the Cathedral - the most iconic building on campus. Finally, the circle in the center of the cross depicts the Cathedral group plaza in the center of campus.

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