DaySpring

Rebrand Launch Video

DaySpring is a Christian greeting card company based in Siloam Springs, Arkansas.

The DaySpring marketing team was working on a full scale rebrand, and they turned to Adair Creative to create the video that would unveil the new branding. The concept was driven by the interconnectivity of the digital age falling short in life moments. The products DaySpring offers create meaningful connection between friends and family in these moments. The film was shot on the RED Dragon camera system, adding a cinematic quality to the images.