Logo Design, Collateral
Refreshing the identity for the top school district in the state of Arkansas.
The Bentonville School District consistently ranks at the top in the state of Arkansas.
Building on their promise of “Where excellence lives”, we partnered with the district for a new logo and visual identity. After working through a variety of concepts, we arrived at a modern crest with 3 distinct shapes representing the values of Excellence, Integrity, and Opportunity. The center shape breaks out of the shield to show movement, growth, and future opportunity.