Flower Cosmetics by Drew Barrymore is a new line of cosmetics that brings prestige formulas to women at mass market prices. As a new venture between Drew and the NY-based agency Maesa, Flower is making a splash in the world of cosmetics.
We set out to create a smooth and elegant web experience that introduces the Flower brand and line of face, eye, lip, and nail products. Parallax scrolling leads the website visitor from one section to the next, while product pages wipe in from the right. In addition to product information, the website includes a store locator and a “Drew” section with behind-the-scenes photos and videos surrounding the production of Flower.
We also designed and developed a companion mobile website, optimized for tablet and phone viewing.