Navigating the Digital Age

You have just opened the first ever Adair Creative Group newsletter.

The purpose of this email is to keep our clients, potential clients, and other people such as my mom aware of what we're up to at ACG. I'll also use this space to share advice that will hopefully be relevant and helpful to your business.

I have been reflecting lately on ACG's position in the marketplace. What are we really good at? How do we best use those skills going forward? When I first started the company in April of 2007, I wrote down these 2 phrases that describe what we do:

• We make stuff that makes you look good.
• We help you strategically reach your audience in today's world.

Both of these statements can be found prominently displayed on our website, and I'm thrilled to say that both of these statements continue to accurately describe who we are and where we are going as a company.

There's just one catch...

"Strategically reaching your audience" is a moving target these days. In April of 2007, how many of you had a twitter account? I sure didn't. Or have you noticed that trying to contact someone under the age of 20 via email usually doesn't work? Word to the wise, give facebook or a simple text message a shot. You'll probably hear right back.

We are flowing down a river called the Digital Age, and as a business or organization, you can either hop in or stand on the bank. If you stand on the bank, you and your fax machine will have a great view of your competitors as they sail by. This is the world in which we live, and that world is rapidly changing.

In future newsletters, I'll do my best to share some tips on navigating the waters of the Digital Age. This might include blogging, e-commerce, social media, ramping up your website, online advertising, search engine positioning, email marketing, and building your brand.

In the meantime, don't be afraid to tweet, email, call, or even text me if you have a question.

David.