They needed a website that would better tell their story, connect with donors and caregivers, sell their products, and boost their new Be Extraordinary program. The Be Extraordinary program connects sponsors with real individuals in need of help but without the financial means to secure this type of technology.

This website is built on a Content Management System, which allows InvoTek to maintain the website content themselves, including the blog area where both InvoTek staff and customers contribute.

Here are a few screenshots from the new website. I’d also encourage you to visit www.invotek.org and view some of the video stories about the lives they impact.

This company works in the field of third party logistics, meaning that it works with consumer goods produced overseas and sold in retail stores in the U.S. The company handles all of the logistics from the time a shipment of product arrives in a U.S. port to the time it hits the shelves in a retailer.

Here’s what we came up with.

The name AXIA 3PL is rooted in the word “axial”. Axial means “forming an axis or a united relationship”. This is exactly what the company does. It forms a solid, functional, and logistical relationship between supplier and retailer. “3PL” is the industry moniker for third party logistics.

AXIA 3PL is a central hub. Products on palettes flow in, and products ready for the shelf flow out. The logo mark is designed to depict this inward and outward flow.

Shiloh Christian School asked us to create an app that would allow Shiloh parents to keep up with everything going on at the school. The app provides news, blogs, newsletters, calendars, lunch menus, and faculty contact information. Additionally, parents can refer new students directly from the app, choose a Shiloh wallpaper for their phone, and check local weather. The app will also send parents a push notification for highly important and time-sensitive announcements such as school closings.

The app is free and available through the iTunes app store.

When a series of devastating earthquakes hit the island nation of Haiti in January, Hope Force was among the first to respond on the ground in Haiti.

As the organization’s response to the Haiti disaster took shape, Hope Force asked us to create a series of materials to bring a unified identity to their work in Haiti. Among these items were a logo, website graphics, e-blasts, support letters, a brochure, wristbands, and display materials.

To learn more about Hope Force and their ongoing work in Haiti, visit their website www.hopeforce.org.

We recently launched a new website for DBI. The site is built on a content management system, allowing their staff to actively maintain the content. The website is a source of information on the events occurring in Downtown Bentonville, including the popular Farmers Market and First Fridays.

Visit www.downtownbentonville.org.

FrugalX

FrugalX is a membership-based online exchange for gently used clothes. The concept is simple: members send in used clothes and receive a credit for each item. Once a member has credits, he or she can redeem the credits for other clothes in the FrugalX inventory.

We designed this website from the ground up, including a robust back-end for managing members, inventory, and orders.

» Visit frugalx.com
» Learn more about this project

Bridges to Wellness

Bridges to Wellness is a rural health network with a mission of improving the health and wellness opportunities in the Siloam Springs, AR area. This new website allows the non-profit to communicate with the community, and it allows members of the community to find news, events, and healthcare providers.

» Visit bridgestowellness.org

We began working with the Advance Program in early 2008, and they are a great example of the type of client we love. We’ve worked with the Advance Program from the ground up to establish their organizational identity and communicate their brand through multiple mediums and materials.

Brand Architecture

We started by working on the foundation – their brand. Although the program had experienced success, it lacked a cohesive identity when it came to marketing, advertising, and materials. Additionally, the program was referred to by multiple names, and this led to both internal and external confusion.

We conducted extensive research including online questionnaires, individual interviews, and focus groups of faculty, staff, students, and potential students. Armed with data, we established each key attribute of the brand, including the name, a tagline, key brand messages, brand personality and language, creative themes, and visual standards.

Out of this we settled on going forward with the name “The Advance Program” and the tagline “Finish your degree. Advance your career.” Concurrently we also designed the new JBU  logo, so we established the official sub-branded logo for the Advance Program.

Collateral Materials

One of the initial challenges to overcome was the inconsistency and overall lack of quality in the Advance Program materials. We developed a series of brochures to serve as the primary print items to provide to prospective students. The brochures were designed to work in tandem and fit in a 6×9 envelope for economical postage and production.

Online

The number one point of contact with potential students is the Advance Program website. We redesigned the site to build on the new identity, while scaling back the content to make it more direct, helpful, and personal. The website also features a blog for keeping fresh content on the homepage. We designed the program’s twitter page, as twitter has quickly become a key communication tool.

Advertising

The brand architecture we established also set the direction for the program’s advertising. Among advertising items we created was the following 30-second tv spot.