We recently completed a multi-day photo shoot for Mercy Health System of NWA. We visited clinics, offices, and the hospital to capture portraits of the doctors and surgeons who serve Northwest Arkansas. Our goal was to photograph each doctor in his or her immediate environment. Here’s a small sampling of the many portraits we came away with.

A company without an identity recently approached us, needing a name and logo. The company had existed previously under another name, but along with new ownership came the need for a new name and identity.

This company works in the field of third party logistics, meaning that it works with consumer goods produced overseas and sold in retail stores in the U.S. The company handles all of the logistics from the time a shipment of product arrives in a U.S. port to the time it hits the shelves in a retailer.

Here’s what we came up with.

The name AXIA 3PL is rooted in the word “axial”. Axial means “forming an axis or a united relationship”. This is exactly what the company does. It forms a solid, functional, and logistical relationship between supplier and retailer. “3PL” is the industry moniker for third party logistics.

AXIA 3PL is a central hub. Products on palettes flow in, and products ready for the shelf flow out. The logo mark is designed to depict this inward and outward flow.

Here’s a look at a couple web projects we have been working on of late.

FrugalX

FrugalX is a membership-based online exchange for gently used clothes. The concept is simple: members send in used clothes and receive a credit for each item. Once a member has credits, he or she can redeem the credits for other clothes in the FrugalX inventory.

We designed this website from the ground up, including a robust back-end for managing members, inventory, and orders.

» Visit frugalx.com
» Learn more about this project

Bridges to Wellness

Bridges to Wellness is a rural health network with a mission of improving the health and wellness opportunities in the Siloam Springs, AR area. This new website allows the non-profit to communicate with the community, and it allows members of the community to find news, events, and healthcare providers.

» Visit bridgestowellness.org

Today we sent out our first-ever Adair Creative Group newsletter. If you didn’t receive it, you can view it here and sign up on our homepage for future mailings. Enjoy!

With Christmas right around the corner, here’s a recent Christmas-themed project. DaySpring is a provider of Christian greeting cards, e-cards, and merchandise. We designed this series of online banner ads for use during the holiday season.

The ads feature Christmas gift ideas available through DaySpring, and we designed them to compliment the look-and-feel of the recently redesigned DaySpring website. The banners are a mixture of static ads and Flash-animated ads.

[kml_flashembed publishmethod="static" fversion="8.0.0" useexpressinstall="true" movie="http://www.adaircreative.com/blog/wp-content/uploads/2009/12/728_90_updated_reduced.swf" width="640" height="82" targetclass="flashmovie"]

[/kml_flashembed]

[kml_flashembed movie="http://www.adaircreative.com/blog/wp-content/uploads/2009/12/160_600_reduced.swf" height="600" width="160" /]

With all of the web projects that we do, we’re so happy to welcome Tyler Kidd as our newest Web Developer. Today was his first day at ACG, and I expect that he’ll be back tomorrow for more.

Tyler will be responsible for the development side of websites ranging from simple informational sites to Flash-based sites to custom web-based applications. In addition to his web development expertise, Tyler also brings experience in video production and 3D modeling and animation.

Welcome Tyler. We’re thrilled that you’re part of our team.

If you haven’t had the chance to come by our studio in downtown Bentonville, here are a few photos to introduce you to our new pad. If you’re ever in the neighborhood, come on by.

Today is a day of note at Adair Creative Group. We are now 2 years old!

Just like our first year, we have been stretched and challenged this past year. I am thankful for our wonderful clients, our new team members, and the many projects that have come through our doors. More than ever, I’m excited to see just what the future holds!

We wish our friends, family, and clients a very merry Christmas and happy new year. This time of year gives us the opportunity to slow down and reflect on the year behind us, and we are truly thankful for the many projects we’ve worked on and relationships we’ve formed during 2008. 2009 is full of potential, and we’re ready to work hard to help our wonderful clients reach new heights.

Keep your eyes on this blog, as we have several websites slated to launch in January.

We wish all of our clients, colleagues, and friends a happy and prosperous 2008!

2007 was a year we will always remember at Adair Creative Group. We opened our doors in April, and we have had the opportunity to work with so many wonderful people and organizations. We are excited to help you — our current and new clients — achieve new levels of success in 2008 through strategic design and communication.

If we can be of any help to you in 2008, you know where to find us.