Adair Creative Group

Tusk & Trotter Mixed Media

January 02, 2012 | By David Adair | 0 Comments

One of our most enjoyable projects from 2011 was a comprehensive mixed media campaign for Tusk & Trotter American Brasserie. Tusk & Trotter is a new gastropub that opened up just around the corner from our office in downtown Bentonville.

We started by assisting the restaurant in establishing their identity, including imagery and voice. The identity features bold and retro typographic elements that compliment the fun and sometimes tongue-in-cheek voice. We’ve applied that identity to just about anything you can think of — menus, kid’s menu, environmental graphics, website, coasters, print/web/outdoor ads, collateral materials, apparel, mugs, product photography, food labels, and more.

Here’s a sampling of our work for Tusk & Trotter.

AXIA 3PL

July 14, 2010 | By David Adair | 0 Comments

A company without an identity recently approached us, needing a name and logo. The company had existed previously under another name, but along with new ownership came the need for a new name and identity.

This company works in the field of third party logistics, meaning that it works with consumer goods produced overseas and sold in retail stores in the U.S. The company handles all of the logistics from the time a shipment of product arrives in a U.S. port to the time it hits the shelves in a retailer.

Here’s what we came up with.

Help For Haiti

June 04, 2010 | By David Adair | 0 Comments

For the past few years, we have had the privilege to work for Hope Force International out of Nashville, TN. Hope Force is a non-profit organization that trains, equips, and mobilizes “reservists”, or volunteers, in the case of natural or man-made disasters.

When a series of devastating earthquakes hit the island nation of Haiti in January, Hope Force was among the first to respond on the ground in Haiti.

As the organization’s response to the Haiti disaster took shape, Hope Force asked us to create a series of materials to bring a unified identity to their work in Haiti. Among these items were a logo, website graphics, e-blasts, support letters, a brochure, wristbands, and display materials.

What’s Your Fortune?

February 14, 2010 | By David Adair | 0 Comments

We designed the following series of billboards for NWA Healthy Marriages. We swapped out the fortunes every few weeks so that drivers by would see each message over the course of a few months. Some of the messages corresponded with holidays, including Thanksgiving, Christmas, and New Year’s.

Case Study: JBU Advance Program

January 20, 2010 | By David Adair | 0 Comments

For over 15 years, John Brown University has provided a way for working adults to finish their degree. The Advance Program has been highly successful during this time, and it has played a large role in the overall growth of the university.

We began working with the Advance Program in early 2008, and they are a great example of the type of client we love. We’ve worked with the Advance Program from the ground up to establish their organizational identity and communicate their brand through multiple mediums and materials.

John Brown University Logo

August 17, 2009 | By David Adair | 0 Comments

We have been working over the past few months on designing a new logo for John Brown University, and we were excited to be on hand today when JBU President Dr. Pollard introduced the new logo to faculty and staff.

2 Hats In 1

April 19, 2009 | By David Adair | 0 Comments

We recently helped launch the ZipHat, a simple but exciting new product. At first glance, the ZipHat is a regular ball cap. Give it a closer look, and you’ll find a discreet zipper. When you unzip the zipper, it removes the crown to leave a visor. The ZipHat has unlimited applications, from sports fans and athletes to corporate uniforms and novelty hats.