A company without an identity recently approached us, needing a name and logo. The company had existed previously under another name, but along with new ownership came the need for a new name and identity.

This company works in the field of third party logistics, meaning that it works with consumer goods produced overseas and sold in retail stores in the U.S. The company handles all of the logistics from the time a shipment of product arrives in a U.S. port to the time it hits the shelves in a retailer.

Here’s what we came up with.

The name AXIA 3PL is rooted in the word “axial”. Axial means “forming an axis or a united relationship”. This is exactly what the company does. It forms a solid, functional, and logistical relationship between supplier and retailer. “3PL” is the industry moniker for third party logistics.

AXIA 3PL is a central hub. Products on palettes flow in, and products ready for the shelf flow out. The logo mark is designed to depict this inward and outward flow.

We are excited for the release of our first iPhone app. It is available in the iTunes App store as of today.

Shiloh Christian School asked us to create an app that would allow Shiloh parents to keep up with everything going on at the school. The app provides news, blogs, newsletters, calendars, lunch menus, and faculty contact information. Additionally, parents can refer new students directly from the app, choose a Shiloh wallpaper for their phone, and check local weather. The app will also send parents a push notification for highly important and time-sensitive announcements such as school closings.

The app is free and available through the iTunes app store.