We designed the following series of billboards for NWA Healthy Marriages. We swapped out the fortunes every few weeks so that drivers by would see each message over the course of a few months. Some of the messages corresponded with holidays, including Thanksgiving, Christmas, and New Year’s.
Here’s a look at a couple web projects we have been working on of late.
FrugalX
FrugalX is a membership-based online exchange for gently used clothes. The concept is simple: members send in used clothes and receive a credit for each item. Once a member has credits, he or she can redeem the credits for other clothes in the FrugalX inventory.
We designed this website from the ground up, including a robust back-end for managing members, inventory, and orders.
» Visit frugalx.com
» Learn more about this project
Bridges to Wellness
Bridges to Wellness is a rural health network with a mission of improving the health and wellness opportunities in the Siloam Springs, AR area. This new website allows the non-profit to communicate with the community, and it allows members of the community to find news, events, and healthcare providers.
For over 15 years, John Brown University has provided a way for working adults to finish their degree. The Advance Program has been highly successful during this time, and it has played a large role in the overall growth of the university.
We began working with the Advance Program in early 2008, and they are a great example of the type of client we love. We’ve worked with the Advance Program from the ground up to establish their organizational identity and communicate their brand through multiple mediums and materials.
We started by working on the foundation – their brand. Although the program had experienced success, it lacked a cohesive identity when it came to marketing, advertising, and materials. Additionally, the program was referred to by multiple names, and this led to both internal and external confusion.
We conducted extensive research including online questionnaires, individual interviews, and focus groups of faculty, staff, students, and potential students. Armed with data, we established each key attribute of the brand, including the name, a tagline, key brand messages, brand personality and language, creative themes, and visual standards.
Out of this we settled on going forward with the name “The Advance Program” and the tagline “Finish your degree. Advance your career.” Concurrently we also designed the new JBU logo, so we established the official sub-branded logo for the Advance Program.
One of the initial challenges to overcome was the inconsistency and overall lack of quality in the Advance Program materials. We developed a series of brochures to serve as the primary print items to provide to prospective students. The brochures were designed to work in tandem and fit in a 6×9 envelope for economical postage and production.
The number one point of contact with potential students is the Advance Program website. We redesigned the site to build on the new identity, while scaling back the content to make it more direct, helpful, and personal. The website also features a blog for keeping fresh content on the homepage. We designed the program’s twitter page, as twitter has quickly become a key communication tool.
The brand architecture we established also set the direction for the program’s advertising. Among advertising items we created were the following billboard and 30-second tv spot.
Today we sent out our first-ever Adair Creative Group newsletter. If you didn’t receive it, you can view it here and sign up on our homepage for future mailings. Enjoy!
With Christmas right around the corner, here’s a recent Christmas-themed project. DaySpring is a provider of Christian greeting cards, e-cards, and merchandise. We designed this series of online banner ads for use during the holiday season.
The ads feature Christmas gift ideas available through DaySpring, and we designed them to compliment the look-and-feel of the recently redesigned DaySpring website. The banners are a mixture of static ads and Flash-animated ads.
It had been a while since we last updated the Our Work section of our website. We’ve added some of our newer work to each of the three sections — Web, Identity, and Print.
Preparing these portfolio items was a good reminder of how busy we’ve been, and how many fun and challenging projects we’ve been able to work on over the past few months.
We have plenty of other cool projects in the works that we’re eager to show off.
With all of the web projects that we do, we’re so happy to welcome Tyler Kidd as our newest Web Developer. Today was his first day at ACG, and I expect that he’ll be back tomorrow for more.
Tyler will be responsible for the development side of websites ranging from simple informational sites to Flash-based sites to custom web-based applications. In addition to his web development expertise, Tyler also brings experience in video production and 3D modeling and animation.
Welcome Tyler. We’re thrilled that you’re part of our team.
We have been working over the past few months on designing a new logo for John Brown University, and we were excited to be on hand today when JBU President Dr. Pollard introduced the new logo to faculty and staff.
Our goal was to create a simple and contemporary mark that symbolically represents the core values of the university. The three-pointed shield and three dark quadrants represent JBU’s threefold mission of educating the Head, Heart, and Hand. The cross in the center represents the university’s motto since 1919 of Christ Over All. The lighter blue quadrant depicts the top of the Cathedral — the most iconic building on campus. Finally, the circle in the center of the cross depicts the new Cathedral group plaza in the center of campus.
We are seeking to hire a full-time web developer/programmer. The ideal candidate will be capable of working from design comps to code simple informational websites, Flash websites, and complex database-driven websites. Development expertise should include: XHTML, CSS, JavaScript, AJAX, Flash, ActionScript, PHP, and mySQL. The developer should be comfortable working with open-source content management systems such as Joomla, WordPress, and SilverStripe. An understanding of MVC programming, PHP frameworks, and JavaScript libraries is a plus.
In choosing a developer for this position, we value integrity, self-motivation, hard work, and a positive attitude. The developer must be up for working in a fast-paced environment, working on multiple projects simultaneously, and taking on new challenges.
If you are interested in applying for this position, send your resume and examples of your work to david@adaircreative.com.
If you haven’t had the chance to come by our studio in downtown Bentonville, here are a few photos to introduce you to our new pad. If you’re ever in the neighborhood, come on by.
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