We recently completed a multi-day photo shoot for Mercy Health System of NWA. We visited clinics, offices, and the hospital to capture portraits of the doctors and surgeons who serve Northwest Arkansas. Our goal was to photograph each doctor in his or her immediate environment. Here’s a small sampling of the many portraits we came away with.
When I first met with InvoTek about the prospect of redesigning their website, I was overwhelmed by their passion. InvoTek is a small company that does big things in an understated way. In short, they develop technologies that help people with severe disabilities interact with the world around them. They’re not in it for money or fame. They truly care about making an impact in the lives of those they serve.
They needed a website that would better tell their story, connect with donors and caregivers, sell their products, and boost their new Be Extraordinary program. The Be Extraordinary program connects sponsors with real individuals in need of help but without the financial means to secure this type of technology.
This website is built on a Content Management System, which allows InvoTek to maintain the website content themselves, including the blog area where both InvoTek staff and customers contribute.
Here are a few screenshots from the new website. I’d also encourage you to visit www.invotek.org and view some of the video stories about the lives they impact.
A company without an identity recently approached us, needing a name and logo. The company had existed previously under another name, but along with new ownership came the need for a new name and identity.
This company works in the field of third party logistics, meaning that it works with consumer goods produced overseas and sold in retail stores in the U.S. The company handles all of the logistics from the time a shipment of product arrives in a U.S. port to the time it hits the shelves in a retailer.
Here’s what we came up with.
The name AXIA 3PL is rooted in the word “axial”. Axial means “forming an axis or a united relationship”. This is exactly what the company does. It forms a solid, functional, and logistical relationship between supplier and retailer. “3PL” is the industry moniker for third party logistics.
AXIA 3PL is a central hub. Products on palettes flow in, and products ready for the shelf flow out. The logo mark is designed to depict this inward and outward flow.
We are excited for the release of our first iPhone app. It is available in the iTunes App store as of today.
Shiloh Christian School asked us to create an app that would allow Shiloh parents to keep up with everything going on at the school. The app provides news, blogs, newsletters, calendars, lunch menus, and faculty contact information. Additionally, parents can refer new students directly from the app, choose a Shiloh wallpaper for their phone, and check local weather. The app will also send parents a push notification for highly important and time-sensitive announcements such as school closings.
The app is free and available through the iTunes app store.
For the past few years, we have had the privilege to work for Hope Force International out of Nashville, TN. Hope Force is a non-profit organization that trains, equips, and mobilizes “reservists”, or volunteers, in the case of natural or man-made disasters.
When a series of devastating earthquakes hit the island nation of Haiti in January, Hope Force was among the first to respond on the ground in Haiti.
As the organization’s response to the Haiti disaster took shape, Hope Force asked us to create a series of materials to bring a unified identity to their work in Haiti. Among these items were a logo, website graphics, e-blasts, support letters, a brochure, wristbands, and display materials.
To learn more about Hope Force and their ongoing work in Haiti, visit their website www.hopeforce.org.
We are proud that Downtown Bentonville is the home to our studio. It is rich in history, has a rich business culture, and it is rich in the arts. Downtown Bentonville Inc is a non-profit organization that supports the businesses and culture of Downtown Bentonville.
We recently launched a new website for DBI. The site is built on a content management system, allowing their staff to actively maintain the content. The website is a source of information on the events occurring in Downtown Bentonville, including the popular Farmers Market and First Fridays.
Visit www.downtownbentonville.org.
We recently joined the Bentonville-Bella Vista Chamber of Commerce, and they were nice enough to arrange a ribbon cutting. Here we are with the big scissors!
We designed the following series of billboards for NWA Healthy Marriages. We swapped out the fortunes every few weeks so that drivers by would see each message over the course of a few months. Some of the messages corresponded with holidays, including Thanksgiving, Christmas, and New Year’s.
Here’s a look at a couple web projects we have been working on of late.
FrugalX
FrugalX is a membership-based online exchange for gently used clothes. The concept is simple: members send in used clothes and receive a credit for each item. Once a member has credits, he or she can redeem the credits for other clothes in the FrugalX inventory.
We designed this website from the ground up, including a robust back-end for managing members, inventory, and orders.
» Visit frugalx.com
» Learn more about this project
Bridges to Wellness
Bridges to Wellness is a rural health network with a mission of improving the health and wellness opportunities in the Siloam Springs, AR area. This new website allows the non-profit to communicate with the community, and it allows members of the community to find news, events, and healthcare providers.
For over 15 years, John Brown University has provided a way for working adults to finish their degree. The Advance Program has been highly successful during this time, and it has played a large role in the overall growth of the university.
We began working with the Advance Program in early 2008, and they are a great example of the type of client we love. We’ve worked with the Advance Program from the ground up to establish their organizational identity and communicate their brand through multiple mediums and materials.
We started by working on the foundation – their brand. Although the program had experienced success, it lacked a cohesive identity when it came to marketing, advertising, and materials. Additionally, the program was referred to by multiple names, and this led to both internal and external confusion.
We conducted extensive research including online questionnaires, individual interviews, and focus groups of faculty, staff, students, and potential students. Armed with data, we established each key attribute of the brand, including the name, a tagline, key brand messages, brand personality and language, creative themes, and visual standards.
Out of this we settled on going forward with the name “The Advance Program” and the tagline “Finish your degree. Advance your career.” Concurrently we also designed the new JBU logo, so we established the official sub-branded logo for the Advance Program.
One of the initial challenges to overcome was the inconsistency and overall lack of quality in the Advance Program materials. We developed a series of brochures to serve as the primary print items to provide to prospective students. The brochures were designed to work in tandem and fit in a 6×9 envelope for economical postage and production.
The number one point of contact with potential students is the Advance Program website. We redesigned the site to build on the new identity, while scaling back the content to make it more direct, helpful, and personal. The website also features a blog for keeping fresh content on the homepage. We designed the program’s twitter page, as twitter has quickly become a key communication tool.
The brand architecture we established also set the direction for the program’s advertising. Among advertising items we created was the following 30-second tv spot.
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